2011 Central China (Hunan) International Agriculture Fair was ceremoniously held

in Changsha, Hunan Province on 16-22 November, hosted by the Ministry of

Agriculture of the People’s Republic of China and the People’s Government of Hunan

Province, co-organized by agricultural departments of five provinces of central China,

including Shanxi Province and some relevant provincial sectors e.g. the Agriculture

Development Comprehensive Office of Hunan Province, and undertaken by Hunan

Department of Agriculture and the People’s Government of Changsha City.

Under the catchphrase “Grand Area, Grand Communication and Grand

Cooperation,” this fair aimed to highlight the characteristics of Central China and help

the area to gain stronger foothold and finally “radiate” all over China by

accomplishing four promotions: The promotion of quality, scale of exhibition booths,

publicity and the brand effect.

During the fair, the Agricultural Production and Marketing Cooperation Fair of

Hunan and Guangdong Provinces was held according to the cooperation framework

agreement of the two provinces. Furthermore, other important activities were

organized as well to vividly demonstrate the brand effects of the agricultural fair, such

as: themed business meetings of exhibitors and buyers, a series of publicity and

promotional events of exhibitors (exhibitions) and prize awards for best product and

best news media.