Niigata Prefecture has 89 breweries, the greatest number in Japan. 24 of the breweries currently export alcohol to South Korea. Especially, ‘Kubota’ and ‘Ganbale Ottosang (Cheer up, Dad)’ are being sold at a majority of Japanese restaurants and izakayas in Korea which are very popular among Koreans.

The Seoul office in Niigata Prefecture is holding individual consultation meetings with a brewery in Niigata Prefecture and a local Sake import agency in Japan in a bid to increase Sake sales.